I was recently reminded of this ageless protocol that all pilots know - and it has never been more applicable. Beyond the logic - taking control, knowing where you are and at least your immediate destination, and letting others know your plans and needs to get there - it provides a spiritual boyance. Just having purpose can do that.
The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.
