Conformity does not breed success

When leading an organization, whether small or large, your biggest risk is not actually divergent opinions - in fact, it can be the opposite, especially when small factions create “unhealthy competition” that can wreak havoc on company culture. Here are some potential dangers of “tribalism” in today's workplace:

  • Exclusion and discrimination - Tribalism can lead to an "us vs. them" mentality, where certain groups are excluded or treated unfairly based on perceived differences.

  • Resistance to change - Strong tribal bonds and identities may make people resistant to changes in processes, technology, or organizational structures that are seen as threatening the tribe's status quo. This can stifle innovation.

  • Lack of cooperation - Strong tribal identities can discourage cooperation between different teams, or other individuals - including leadership. This silo mentality limits information sharing and collaboration.

  • Unhealthy competition - Tribes may see other groups as rivals to compete against rather than colleagues to cooperate with. This excessive competitiveness can lead to unproductive conflicts.

  • Groupthink - Cohesive tribal groups may fall victim to groupthink, where dissenting opinions are not welcomed. This lack of diverse viewpoints and critique can lead to flawed decision-making.

The key is to lead by example, with a true demonstration of inclusion, openness, and collaboration - and not standing for the opposites, even in our own leadership styles.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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