Don’t assume the worst

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We have a choice. We can assume that the outcome of anything will be dire, and be proven right when things go wrong. Or, we can use the power of positive thinking and occasionally be let down, but build more positive and productive paths forward along the way. We should never throw caution to the wind (or make it a political statement) but we can move forward.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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