Intuition vs. Logic: Your Daily Decision Toolkit

One of my most memorable reads was psychologist Daniel Kahneman’s “Thinking Fast and Slow”, which details two key ways we approach decision making.

You know how sometimes we make choices quickly and instinctively, while other times we take a moment to really think things through? Well, those are our two systems of thinking at work. Our intuitive System 1 helps us make fast decisions based on gut feelings and past experiences. Our logical System 2 kicks in when we need to carefully reason through something.

In our day-to-day lives, we can make the most of both systems. For the small stuff, like picking out an outfit, we can trust our intuition. But for bigger, more complex decisions, it's worth taking the time to slow down and engage our System 2.

We can watch out for times when our intuitive thinking might be biased or leading us astray. It helps to consider different viewpoints and information to challenge our assumptions. Building good judgment and mental shortcuts through experience can boost the reliability of our System 1 as well.

Practices like mindfulness can make us more aware of our thought patterns. Decision-making tools can provide handy frameworks when we need to carefully think through our options.

By recognizing the strengths and limitations of our fast intuition and slower reasoning, we can learn to use both effectively. This balance can help us make better choices in our everyday lives, whether it's a quick call or a big decision that requires deeper reflection.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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