I admire the fearlessness to try to do something you’ve never done before. However, this still requires us to have the patience and rigor to learn how to do it properly and well. Overconfidence and speed may persuade others initially, but getting it right - even through trial and error - will build trust and credibility.
The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.
