We all have the urge to respond hastily to someone who has made a careless or repeated error or offended us with a negatively critical comment, text, or email. This will usually lead to a fight, passive-aggressive behavior, or the end of any communication at all. We should examine our own tendency to criticize versus finding a positive way to provide feedback. We all react better to affirmation than reproach, and the results are often forward action versus a stopping point.
The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.
