Seek your stretch zone

Growth and learning happen when we step outside our comfort zone and enter the "stretch zone". The stretch zone is that area just beyond what we already know and are comfortable with. It's where we encounter new challenges, perspectives, and skills that cause us to expand our knowledge and capabilities.

Actively seeking the stretch zone is key to personal development. If we always stay within the bounds of familiarity and comfort, we stagnate. By deliberately putting ourselves into new, slightly uncomfortable situations, we give ourselves the opportunity to adapt, evolve and ultimately increase our comfort zone. This could mean taking on a project that requires skills we don't quite have yet, engaging with people who think differently than we do, traveling to an unfamiliar place, or attempting something we've never done before.

The stretch zone shouldn't be confused with the panic zone - that area so far outside our current abilities that we become overwhelmed and unable to learn. The ideal stretch is challenging enough to cause growth, but not so far beyond reach that it paralyzes us. We can build up to bigger stretches gradually.

Seeking the stretch zone requires courage, curiosity and a growth mindset. It means being willing to feel awkward and potentially make mistakes in the short term, recognizing that this is part of the path to increasing ability and confidence in the long term. The more we make stretching a habit, the more we are able to handle whatever new challenges life presents. By continually expanding the boundaries of our knowledge and skills, we open up new possibilities for ourselves and increase our positive impact on the world.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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