Should your work outlast your legacy?

Written By Randy Herbertson

For many of us, our work is an integral part of our identity. Either real or in our own minds, it can’t continue without us - something that keeps us working longer - hours and years, and sometimes not delegating both task and leadership to others enough. The truth is, some things we do won’t continue when we leave them, or maybe not evolve the way we might have fashioned. This does not lessen our accomplishment or make our toil pointless - especially when we’ve made an effort to invest in others to grow and nurture the work forward. In the end, we should separate ego from outcome.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
Previous

Team,Talent and Treasure
Next

Think small