When trying to sell something to a customer or motivate employees it's crucial to focus on "the why”, rather than than just "the what”.

Building a bond; People are more inclined to support a product or idea when they grasp and resonate with the purpose. By highlighting "the why " you establish a connection that aligns with their values, goals and dreams.

Driving motivation: Employees show levels of motivation and engagement when they comprehend the importance of their tasks and how they contribute to the company's objectives. By articulating "the why, " you give them a sense of direction and help them recognize the significance of their contributions.

Setting yourself apart; In a marketplace where many offerings are similar focusing on "the why" helps differentiate your brand from competitors. This approach gives customers a reason to choose your product based on shared values or a compelling mission.

Cultivating loyalty; When customers and employees embrace your core purpose ("why") they are more likely to develop enduring loyalty towards your brand or organization. They evolve into advocates, for your cause than buyers or temporary staff members.

In times having a sense of purpose can keep motivation and dedication alive, for both employees and clients. Understanding and believing in the reasons behind actions can inspire people to push through situations.

Having a why" can guide decision making processes. When individuals grasp the purpose driving their choices they are more likely to make decisions that align with that purpose when faced with complexity or uncertainty.

In essence emphasizing the importance of "why" enables connections, with clients and employees. It touches upon their emotions, values and sense of mission resulting in heightened motivation, loyalty and improved decision making. While "what" matters too it is "why" that truly fuels engagement and success.