WHAT IS YOUR USP?

Written By Randy Herbertson
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No two of are truly exactly alike (even twins.) We are all a unique combination. As we evaluate what we want to accomplish in our lives, it can come down to four key factors. What are your gifts? Where you have natural talent. What are your passions? The areas where you may not have natural skills or knowledge, but yearn to. Where do you devote your energy? The line between a desire and a true destination is where your actually spend time developing it. How do you improve? With natural gifts or learned skills, we will never be as good as we could be without a continued devotion to learn, practice and improve.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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