what’s your why- and how?

We all have a reason for being, a purpose that drives us forward each day. This is our "why" - the spark that ignites our passion and gives our lives meaning. Perhaps we wish to help others, to leave the world a bit better than we found it. Maybe we yearn to discover and create, to push the boundaries of human knowledge and capability. Or it could be a desire to connect deeply with those around us and build a loving community. Whatever our why may be, it is the guiding star by which we navigate.

But a why alone is not enough. We must also have a "how" - the plans and actions that translate our lofty aspirations into tangible reality. It is through dedicated effort, day after day, that we inch ever closer to manifesting our purpose. We educate ourselves, hone our skills, and put in the hard work needed to become forces for positive change. We seek out those who share our vision and build teams to expand our reach. We learn from our failures, celebrate our successes, and keep putting one foot in front of the other.

It is in the union of a powerful why and an unflinching commitment to the how that we are able to move mountains. So let us dig deep within ourselves to uncover the purpose that makes our souls sing. And then, with unwavering resolve, let us go forth and make it so. This is how we will leave our mark upon the world.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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What is your personality DNA?

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Why imagination is the core of art, and of science