A good alliteration is always memorable; these are great ways to evaluate any goal that is destined for success:
1 Simple: Clear, concrete, and easy to understand.
2 Sequential: Introduced at the right time, in the right order, step by step.
3 Strategic: Deliberately and purposefully moves towards the goal while removing blocks to progress.
4 Segmental: A small, manageable part of a larger process.
5 Supported: Accompanied by support, mentorship, and accountability.
The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.
