More is more

As in past time periods, we live in a current era where minimalism is again applauded as a frugal and unselfish life. But sometimes, isn’t it better to want more? When we strive for this, and achieve it without negatively impacting others, we not only can enjoy the fruits of our success, we can share more generously with others who need. Beyond material things, more can be measured in experiences and relationships - and these bear the greatest reward.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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Autonomy vs. Community

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The value of scarcity