The value of scarcity

Escrito por Randy Herbertson

We all have experienced the pain and inconvenience of short supply, especially in the past few years, from things we need to live interactions we long for. However, when things are scarce - objects or experiences - we tend to pay more attention to them when we have them and feel the good fortune of our possession. Instead of taking for granted, we more consciously capture the gratitude of receipt. Living life with more awareness of what we do have always leads to more optimism about what’s to come.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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