Warren Buffett has said “What the wise do in the beginning, fools do in the end.” It is always feels safer to wait to see what everyone else is doing, but sometimes that can be too late, or not really your true conviction. Having the imagination and motivation to be early, or the first – supported sound judgement and consideration and some bravery – can be a risk that is worth the reward.
The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.
