Stop planning.

We spend so much time thinking, planning, strategizing - mapping out every detail of what we want to do and how we'll do it. We have grand visions and ambitious goals. We lay out the steps, set milestones and deadlines. Planning feels productive, like we're making progress.

But at a certain point, all the planning in the world doesn't matter if we don't start putting one foot in front of the other and actually doing the work. Planning is comfortable - it's safe, it's theoretical. But growth and achievement require risk and action. They require being willing to take that first step, even if the path ahead is uncertain or intimidating.

It's time for us to stop hiding behind the illusion of progress that planning provides. It's time to step out of our comfort zone, roll up our sleeves, and start practicing - start doing the real work. Even if we stumble at first. Even if reality doesn't match the perfect trajectory we envisioned.

The magic happens when we take action. When we take the first imperfect, clumsy steps and learn and adjust as we go. When we get our hands dirty and confront challenges we could never have anticipated on paper. This is how we'll grow. This is how we'll get better, gain confidence, build momentum.

Our plans can serve as a North Star, a general direction to point ourselves in. But they mustn't become a hiding place, an excuse for not shipping our work, not putting ourselves out there. Conditions will never be perfect. There will always be more we could plan. What matters is that we start, that we practice, that we do.

It's scary, but that's how we know it's worthwhile. On the other side of that discomfort and uncertainty is the progress and fulfillment we seek. We have to trust ourselves that we'll figure it out as we go. The only way to get there is to begin, to take action, to practice, no matter how imperfect it is.

The time for extensive planning has passed. Now is when the real work begins. Let's stop hiding and start practicing. It's time for us to begin.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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empathy, authenticity, and humility