What is your essential?

Written By Randy Herbertson
core essential

We’ve all had to make do with less recently in some fashion, and seem to be spending more time pursuing it. This causes the need to define what is truly essential for us to have, and to do? As wise writer Greg McKeown writes, “I have to” becomes “I choose to”. “It’s all important” becomes “Only a few things really matter”. And importantly “I can do anything, but not everything.” While the world definitely needs us, we can serve it best by first taking care of our mind and body, and those we hold close.

Randy Herbertson

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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